Challenge:

Since the original site has a long history, it was not up-to-date, especially in terms of user-experience. The goal of this project is to re-create the layout and design of the website in order to make it more accessible and user friendly.

Results:

Improving the website requires a strategic approach that integrates branding, information architecture, UX & UI design, CMS website development, and logo design. 

• Branding establishes a strong identity and cohesive visual language, while logo design creates a recognizable symbol that reinforces brand presence. 
• Information architecture structures content logically, ensuring intuitive navigation and a seamless user journey. 
• UX & UI design enhances usability and aesthetics, making the site engaging and accessible. 
• Finally, CMS website development allows for efficient content management and scalability. 

Together, these elements create a compelling, user-friendly, and easily maintainable website that strengthens brand impact and user engagement.